Tattered Flag

Visual Idenity, Motion
The Whitney exhibit, No Existe un Mundo Poshuracán: Puerto Rican Art in the Aftermath of Hurricane Maria, offers a thoughtful reflection on Puerto Rican art in the wake of the 2017 disaster. The exhibit’s visual identity features a hand-distorted typeface, evoking storm-tossed waves and a tattered flag, paired with a dark blue color symbolizing the U.S.'s inadequate response. This contrasts sharply with the bright "Azul Celeste," the original sky blue of the first Puerto Rican flag. A key element is the use of the typeface Interstate, derived from Highway Gothic, to emphasize the exhibition’s focus on infrastructure and underscore Puerto Rico’s resilience in the face of adversity.