wiff
Visual Identiy | Packaging | Web | Motion
Wiff is a fragrance line that turns the fleeting world of internet aesthetics into scents you can hold onto. Online aesthetics are often short-lived, tied to our desires for escape—either to a dreamy past or an imagined future. By translating these ephemeral visuals into tangible fragrances, Wiff invites you to connect emotionally and personally with digital trends that might otherwise disappear.
wiff
Visual Identiy | Packaging | Web | Motion
Wiff is a fragrance line that turns the fleeting world of internet aesthetics into scents you can hold onto. Online aesthetics are often short-lived, tied to our desires for escape—either to a dreamy past or an imagined future. By translating these ephemeral visuals into tangible fragrances, Wiff invites you to connect emotionally and personally with digital trends that might otherwise disappear.
wiff
Visual Identiy | Packaging | Web | Motion
Wiff is a fragrance line that turns the fleeting world of internet aesthetics into scents you can hold onto. Online aesthetics are often short-lived, tied to our desires for escape—either to a dreamy past or an imagined future. By translating these ephemeral visuals into tangible fragrances, Wiff invites you to connect emotionally and personally with digital trends that might otherwise disappear.
Scent is uniquely powerful in preserving memories and evoking emotion, making it the ideal medium to anchor transient online experiences. Each fragrance in Wiff is named and cataloged with a specific year, guiding the imagination toward distinct eras. This approach positions scent as a tool for nostalgic or speculative exploration, enhancing the user's sense of connection and temporality.
Scent is uniquely powerful in preserving memories and evoking emotion, making it the ideal medium to anchor transient online experiences. Each fragrance in Wiff is named and cataloged with a specific year, guiding the imagination toward distinct eras. This approach positions scent as a tool for nostalgic or speculative exploration, enhancing the user's sense of connection and temporality.
Scent is uniquely powerful in preserving memories and evoking emotion, making it the ideal medium to anchor transient online experiences. Each fragrance in Wiff is named and cataloged with a specific year, guiding the imagination toward distinct eras. This approach positions scent as a tool for nostalgic or speculative exploration, enhancing the user's sense of connection and temporality.
As online aesthetics evolve rapidly, capturing them through traditional perfumery alone can be limiting. Wiff uses a custom GPT model to generate and refine compositions, creating an adaptive, iterative process that mirrors digital culture’s shifts. Through scent, Wiff archives these fleeting moments in a form that’s both human and memorable.
As online aesthetics evolve rapidly, capturing them through traditional perfumery alone can be limiting. Wiff uses a custom GPT model to generate and refine compositions, creating an adaptive, iterative process that mirrors digital culture’s shifts. Through scent, Wiff archives these fleeting moments in a form that’s both human and memorable.
As online aesthetics evolve rapidly, capturing them through traditional perfumery alone can be limiting. Wiff uses a custom GPT model to generate and refine compositions, creating an adaptive, iterative process that mirrors digital culture’s shifts. Through scent, Wiff archives these fleeting moments in a form that’s both human and memorable.
